TRORT 12 (The Run Of Raramuri Tribe): Bengaluru’s Toughest Run
TRORT (The Run Of Raramuri Tribe) is a rooted and rustic Bengaluru based marathon event organized by Dr Gladson in association with IronLife Marathons India. Inspired by the legendary Raramuri tribe, originated from Southwestern Chihuahua state of Northern Mexico, known for their long-distance endurance running, TRORT brings together a scenic yet challenging course designed for experienced runners. TRORT is also driven by a compassionate purpose, as it partnered with an NGO to raise funds for HIV infected children reinforcing the belief that every run can make a difference.
Co&Co crafted a complete makeover for the logo and event, that captures its raw spirit of - from its challenging yet scenic trails in the outskirts of Bengaluru, Karnataka. Dr Gladson’s (the founder) journey embodies the ethos of enduring and expressing oneself through sport.
“Exercise. Endure. Express.” was the final positioning of TRORT that inspired Dr Gladson to associate his personal belief system of expression through exercise. This positioning is relatable not only to the founder but also to all the runners who take part in the event.
Client: TRORT
Industry: Sports, Event Management
Services:
Visual Makeover
Print Ads
Brand Story and Positioning
Brand Profile
