COFU, short for Coconut Fuel, the brainchild of Core5 - five Bangalore based barbecue enthusiasts, together bring an eco-friendly twist to traditional barbecuing with their coconut shell charcoal briquettes. Co&Co developed the brand’s logo, packaging and brand naming, highlighting their environmental commitment and love for barbecuing. The word mark was developed through infusing fire into the “O”, with the right usage of negative spacing.